Joyride
Conversion optimisation across signup, app-store listings, and paid plans.
App-store optimisation
Signup flow
Context
During a long-term cooperation with Joyride GmbH, I worked across several consumer mobile apps, including Jaumo (social), Cosmy (astrology), and WeightBuddy (health).
The work covered different parts of the user journey: app-store listings optimisation, paid acquisition strategy, signup flows, onboarding, in-app purchase flows, paid-plan communication, and email nurture sequences. The goal was simple: find where users were losing momentum and improve the steps that affected signup, activation, and paid conversion.
The work covered different parts of the user journey: app-store listings optimisation, paid acquisition strategy, signup flows, onboarding, in-app purchase flows, paid-plan communication, and email nurture sequences. The goal was simple: find where users were losing momentum and improve the steps that affected signup, activation, and paid conversion.
What I worked on
- Signup flow optimisation
- User drop-off analysis
- In-app purchase flow improvements
- Paid plans architecture
- Email nurture sequence optimisation
- App-store listing A/B testing
- Meta ads messaging and creative direction
Most noticeable issues and improvements
1. Signup flow friction
Using AppsFlyer onboarding data, we identified the exact signup steps where users were dropping off before reaching the core app experience.
What I worked on:
The signup flow was revamped to reduce unnecessary friction and make the path easier to complete.
Result:
Signup completion rate increased by 12%.
2. Premium value wasn’t clear enough
Users were reaching monetisation points, but the difference between paid plans was not always clear or compelling enough.
What I worked on:
Refined the paid-plan structure and value communication to make premium benefits easier to understand and compare.
Result:
The improved plan structure contributed to an 8% YoY revenue increase.
3. One generic app-store listing for every market
We were using one default app-store listing across multiple regions.
What I worked on:
After multiple A/B tests, we created custom listings for primary regions, adapting messaging, screenshots, and visual direction.
Result:
Some regional listings achieved 30% higher conversion rates than the default listing.
The outcome
Across Jaumo, Cosmy, and WeightBuddy, the work improved several key conversion points in the mobile app journey — from first impression to signup, activation, and paid conversion.
The most noticeable improvements included:
The most noticeable improvements included:
- +12% signup completion after identifying and reducing friction in the signup flow.
- +30% higher app-store conversion for some localized listings compared to the default version.
- +8% YoY revenue increase after refining paid-plan structure and premium value communication.
Beyond individual improvements, the work helped create better alignment between acquisition messaging, app-store pages, signup flows, onboarding, and monetisation — so users had a clearer path from discovering the app to understanding its value and deciding whether to upgrade.
More Cases
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