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Getting better as a product marketer every day except Sundays

FOCUS

Tech and software products, mostly B2B SaaS

EXPERIENCE

3+ years in-house PMM, plus 20+ startup consulting projects

AVAILABLE FOR

Full-time PMM roles and  fractional product marketing work

Core areas of expertise

Positioning & messaging
I sharpen the value proposition, audience, and competitive difference, then make sure the same message carries through the website, campaigns, product communication, and sales materials.
01
GTM & feature launches
A launch needs a clear story and a plan people can execute. I turn the audience and narrative into a workable plan, with the right assets, sales readiness, and success metrics.
02
Campaign planning & optimisation
Campaigns may span SEO, AI visibility, email, organic content, and paid channels. My role is to plan and optimize them, track performance, and decide what should be scaled, changed, or stopped.
03
Website & conversion optimisation
The website is where the product story meets real behaviour. I improve product pages, pricing, signup, and trial journeys to make the value clearer and the next step easier.
04
Onboarding & product adoption
Launching is only half the job. I work on onboarding, product education, lifecycle communication, and feature adoption so users reach value sooner and have a reason to keep using the product.
05

Collaboration, in their words.

We needed someone to review our positioning, marketing strategy and website messaging. Viktar asked highly relevant questions, listened carefully to our input, and delivered insightful, practical ideas that were easy to implement.
Jonas Svanholm
Founder at Svanholm Technology
Viktar has a deep knowledge in the realm of product marketing and CRO. You'll get no B.S. "sales pitch"- and his process is something you can implement into your marketing processes and systems today.
Adam D. Koós
Founder/President at Libertas Wealth
Viktar made an outstanding contribution to our customer journey and marketing strategy. Working with him was an enlightening experience, and his work brought valuable clarity and direction to the project.
Meelis Paloson
Founder at Petinder
Viktar did a superb job leading our repositioning and GTM process. He quickly understood our product, value props, and customers, and created a practical roadmap on how to approach changes.
Jennifer James
Growth Officer at Fresh Demand
Viktar did a fantastic job on our GTM strategy. His communication and professionalism were first class throughout the project.
Marc Webb
COO at Restorepoint
Perfect job. Great communication, great attitude. Awesome doing business with you Viktar!
Endrik Eller
Co-Founder / Partner / Product Manager at Finx

Recent case studies.

Positioning
Website messaging
Parallel Operations
Positioning and messaging refinement for a niche B2B service.
Work Project
Trial conversion
Paid search
UltraEdit
Improving trial conversion across website, email, and paid search.
Work Project
App-store optimisation
Signup flow
Joyride
Conversion optimisation across signup, app-store listings, and paid plans.
Work Project
Sales messaging
Customer journey
Svanholm
Reducing friction between first interest and sales conversation.
Work Project

A few words about me

Hi, I'm Viktar 👋
I've spent most of my career in the product marketing trenches: positioning, messaging, audience and market research, product adoption, pricing strategy, user journey, and product launch that needed to happen yesterday.
 
As a PMM in a $5M+ ARR tech company, I helped reverse a long-running decline in trial activations and paying users. As a consultant, I've helped 20+ founder-led startups clarify their positioning, understand their market, and bring new products into it.
  
My background is a slightly awkward mix of manufacturing engineering, brand design, and product marketing. In practice, that means I tend to approach problems analytically, but still care a lot about how products are explained, presented, and understood.
 
That's pretty much what I do: help teams sharpen how the product is positioned, then carry that through launches, website messaging, campaigns, and the customer journey.

Questions, answered.

What kind of roles am I looking for?

Primarily full-time product marketing roles in tech and software, as well as fractional product marketing work, and project-based support across GTM, launches, campaigns, and product growth.

What kind of products have I worked with?

Established B2B software, founder-led startups, and consumer apps. Most of my experience is with products that need clearer positioning, stronger launches, or better adoption.

Am I more strategic or hands-on?

Both. I’m comfortable working through positioning and launch strategy, but I also write pages, build campaign assets, review analytics, and help get the work shipped.

Do I only work on product marketing?

Product marketing is the core. I also work across campaign planning, SEO and AI visibility, conversion optimisation, lifecycle communication, and customer journeys when the product needs it. I also have experience with branding and brand design.

How do I use AI in my work?

I use Claude Code to build repeatable workflows for research, content creation and refresh, SEO, AI visibility, competitive analysis, and other recurring marketing work.

Am I open to remote roles?

Yes. I’m based in Warsaw, Poland, but open to remote opportunities anywhere in the world.

Viktar Milasheuski
Getting better as a product marketer every day except Sundays
viktar.milasheuski@gmail.com
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